| 1. | The advertisement displays as a result of its height, inappropriate siting and means of illumination would be detrimental to the character and appearance and visual amenity of the surrounding area and the adjoining Grade II listed building and its setting, failing to preserve or enhance the character and appearance and setting of the adjoining Salem Church Grade II Listed Building and visual amenity of the locality. Therefore the proposal is considered contrary to the implementation of Policies of the Havering's Local Plan Policies 25, 26 and 28, the National Planning Policy Framework 2021 and Section 66 of the Planning (Listed Buildings and Conservation Areas) Act 1990. |