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No.Condition Text
1.The sign by reason of its high level location above the first floor windows, will detract from the appearance of the building and detrimentally affect the streetscape. The proposal would give rise to visual clutter and result in an in-compatibility in terms of advertisement signage with surrounding buildings. Thus the signage is considered contrary to Development Control Policies Development Plan Document Policy DC65.
2.Statement Required by Article 35 (2) of the Town and Country Planning (Development Management Procedure) (England) Order 2015: Consideration was given to seeking amendments, but given conflict with adopted planning policy, notification of intended refusal and the reason(s) for it was given to the applicant's agent by email dated 29 October 2018.