| 1. | The proposed illuminated projecting sign above the front elevation and the proposed fascia signage on the return frontage adjacent to the funeral directors, solicitors and flats would, by reason of its positioning, size, height, siting and illuminance, appear unduly dominant, visually intrusive and out of character in the street scene harmful to the character and appearance of the surrounding area, as well as appearing visually intrusive in relation to neighbouring properties and harmful to the amenity of occupiers of the neighbouring flats, contrary to Policies 7,13 and 26 of the Havering Local Plan. |
