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No.Condition Text
1.Compliance with the five standard conditions as defined in regulation 2(1) and set out in schedule 2 of the Town and Country Planning: (Control of Advertisements) (England) Regulations 2007
2.The maximum luminance of the double sided illuminated freestanding advertisement hereby permitted shall not exceed 1000 cd/m. Reason:- To comply with the recommendations of the Institute of Public Lighting Engineers Technical Report No. 5 (Third Edition) in the interests of amenity, and in order that the development accords with the Development Control Policies Development Plan Document Policy DC65
3.The development hereby permitted shall not be carried out otherwise than in complete accordance with the approved plans (as set out on page one of this decision notice). Reason:- The Local Planning Authority consider it essential that the whole of the development is carried out and that no departure whatsoever is made from the details approved, since the development would not necessarily be acceptable if partly carried out or carried out differently in any degree from the details submitted. Also, in order that the development accords with Development Control Policies Development Plan Document Policy DC61.
4.No special visual effects of any kind are permitted during the time that any message is displayed. The displayed image must not include animated, flashing, scrolling, intermittent or video elements. Reason: In the interests of highway safety.
5.No visual effects of any kind to be permitted to accompany the transition between any two successive messages. The replacement image must not incorporate any fading, swiping or other animated transitional method. Reason: In the interests of highway safety and in order that the development complies with Policy DC65 of the Development Control Policies Development Plan Document.
6.The minimum time between successive displayed images shall be 10 seconds. Reason: In the interests of highway safety and in order that the development complies with Policy DC65 of the Development Control Policies Development Plan Document.
7.The sequencing of messages relating to the same product is prohibited. Reason: In the interests of highway safety and in order that the development complies with Policy DC65 of the Development Control Policies Development Plan Document.
8.Notwithstanding the provisions of Condition No.2 above, the intensity of the illuminance of the advertisement shall be no greater than 300Cdm2 during hours of darkness. Reason: In the interests of highway safety and in order that the development complies with Policy DC65 of the Development Control Policies Development Plan Document.
9.Statement Required by Article 31 (cc) of the Town and Country Planning (Development Management) Order 2010: No significant problems were identified during the consideration of the application, and therefore it has been determined in accordance with paragraphs 186-187 of the National Planning Policy Framework 2012.