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No.Condition Text
1.The new installation would represent a new and harmful feature within the Romford Conservation Area. The prominent siting of the advertisement displays would have a jarring and dominant appearance which would have an unacceptable effect upon the visual amenity of the immediate vicinity and would fail to preserve or enhance the special character of this part of the Conservation Area contrary to Policies DC61 and DC68 of the LDF Core Strategy.
2.Statement Required by Article 35 (2) of the Town and Country Planning (Development Management Procedure) (England) Order 2015: Consideration was given to seeking amendments, but given conflict with adopted planning policy, notification of intended refusal and the reason(s) for it was given to the agent in writing 11-01-2018.