| 1. | The proposed development would, by reason of its design, roof form, fenestration, massing, bulk and scale, be an unsympathetic, visually intrusive development and result in the loss of all original features and details of the rear elevation and distort the distinctive roof form of this 1911 Exhibition house, which would not preserve or enhance the special character of this part of the Conservation Area contrary to Policies DC61 and DC68 of the Local Development Framework Core Strategy and Development Control Policies Development Plan Document, Policy 7.8 (Heritage Assets and Archaeology) of the London Plan and the guidance in the National Planning Policy Framework. |
