| 1. | The proposed new shopfront and resultant appearance of the building would have an adverse and unacceptable impact on the character, setting and appearance of the Conservation Area and the Locally Listed Building. The proposed development would fail to preserve or enhance the character and appearance of the Conservation Area, contrary to the Planning (Listed Building and Conservation Areas) Act, the aims and objectives of the National Planning Policy Framework, Policy HC1 of the London Plan, Policies 26 and 28 of the Havering Local Plan and the Council's Shopfront Design SPD. |